Irrespective of the amount of traffic you bring to your website – if your users get stuck at checkout, you will lose a sale! All your efforts will go in vain. Statistics show that over $1 trillion were lost annually due to cart abandonment in 2018. A popular study also reports that 7 out of 10 visitors leave a poorly optimized checkout. From studies it is quite evident that if you don’t work on your checkout experience, you have a lot to lose!
However, to optimize the checkout of your store, you should first know what might be causing friction. And to help you discover that, here’s a list of reasons that might be responsible for cart abandonment – and more importantly, ways you can optimize your checkout experience and earn more sales with the help of One Step Checkout Magento 2 extension. Let’s get going:
#1 – “Too long/complicated checkout process”
Over 60% of the respondents of the cart abandonment survey acknowledged that they left without completing their purchase because the checkout process was too complicated or the website wanted them to create an account.
Key Takeaway:
Simplifying the overall checkout experience is the right way to fix this. There are countless studies showing how removing unnecessary fields from your checkout may influence your conversion rates positively.
With our One Step Checkout extension for Magento 2, you can achieve two ends with a single effort. The extension will not only allow your customers complete their purchase as a guest, but also help them create an account after completing their order. Ultimately, this feature will help you boost conversions and enhance the overall shopping experience.
#2 – “Extra costs too high (shipping, tax, fees)”
55% of the respondents of a cart abandonment survey (conducted by the Baymard Institute) agreed that they left the checkout without buying because of the extra costs and hidden fees associated with their purchase which weren’t mentioned upfront.
Key Takeaway:
There are two ways to fix this. Either you can start offering free shipping to your customers or display order total upfront. Offering free shipping may not be feasible for every business – which leaves us with the only option available: that is to explicitly mention all the hidden/shipping/tax cost associated with a product upfront.
With our Magento 2 One Step Checkout extension, you can accomplish exactly that. The extension will help you provide all the crucial information on a single page and make the checkout page visually engaging. Doing so, will enable your customers easily evaluate their purchase details and proceed further with confidence.
#3 – “Website was too slow”
Over 16% of respondents of cart abandonment survey admitted that they left the checkout page as the site was very slow. A popular research by Akamai also reports: a 100-millisecond delay in website load time can impact conversion rates by 7 percent!
Key Takeaway:
When it comes to checkout – every millisecond counts! Even a slight delay can cost you a sale! To get things going, you must optimize the default checkout that Magento offers by either customizing the core Magento code or embedding a Magento 2 checkout extension that can speed up the checkout process.
The former isn’t preferable as a slight error in doing so may break your store. Thus, the best way to optimize the checkout is by installing a Magento 2 one page checkout extension that can help you remove all the existing and potential barriers that might affect the speed of your store’s checkout. More speed means better CX and more conversions!
Final Words…
If you are seeking to elevate your customer’s shopping experience – checkout would be the first place to start with. Providing a seamless checkout experience will result in more sales and happy customers. With MageDelight Magento 2 One Step Checkout extension, optimizing checkout becomes way too easier. Just plug our extension in your store and take your store’s shopping experience several notches above the market norms.
Explore our front/back-end demos and see yourself how our extension will help you speed-up your store’s checkout.